The US Ecological Construction Council is a non-profit organization that promotes sustainability in the design, construction and operation of US buildings.

Ecuador understands the importance of brands to position themselves in the global context in order to be seen as a country that offers quality.

In 2001, Ecuador's first attempt to become a brand, called "La Vida en Estado Puro", started. It created a natural image of the country, however was not used to its full potential and people failed to remember clearly the brand.

That is why in 2010 a communication strategy was structured to convert Ecuador into a Tourism Power. Based on new elements taken from reality as the '' Sumak Kawsay '', the motto above is modified and "Ecuador loves life" is born, with which people can identify better.

In November 2013, the Ministry of Foreign Trade takes the reins of the Country Brand and promotes a process of revalorization of the same, focused on the exportables products that we have and the best way to expose the pride of being Ecuadorian.